Should I worry about technology if I'm older or not tech-savvy?

If you want to sell art online in today’s market, you must get over any fear or resistance to technology. It’s non-negotiable for online success. However, you don’t need to master everything at once. Learn one thing at a time. If technology truly feels insurmountable, consider the gallery route instead, but understand you’ll have less control and lower margins. Many artists in their 50s, 60s, even 90s successfully learn the technology needed. Commit to continuous learning through podcasts, YouTube videos, and reading. Make learning part of your daily routine. The technology becomes easier with practice, and the business benefits make it worthwhile.

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Asked by an older artist worried about technology · Answered by Betty Franks and Patrick Shanahan · art-marketing-podcast · 2024-07-12