How do live video shows help with merchandising and presenting art?

Live shows force you to improve how you display and present your work. You learn to show details effectively—the texture, how light hits the surface, the fine points that make pieces special. Many artists struggle with presenting their work for sale, but live video requires you to develop these skills. The motivation to improve is strong because you’re keeping all the revenue. Think of it as necessary practice for directly selling your art, which takes time but becomes more valuable with each attempt.

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06