What's the biggest mistake artists make with their websites?

The biggest mistake is treating your website like a blank canvas or a frame in your viewfinder. Artists understand composition, color theory, and the rule of thirds, so they approach their websites with all their creative instincts—adding walls of text, colors, slideshows, sometimes music, and all sorts of other distractions. This makes it a miracle if anyone actually sees the art. Your website needs to mimic the paradigm of how art is sold in the real world: an art gallery experience. That means minimalism, no distractions, clean presentation with the art on the walls and a little information about the artist and piece. Do not try to reinvent the paradigm with your website. Stick to what’s proven to work—the art gallery model that’s been successful across every culture and continent for centuries.

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Asked by an artist designing their website · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-06-30