How can I respond to comments and messages during a social media marketing campaign without getting overwhelmed?

During an intensive engagement campaign, respond to every comment and message, but be strategic. Read each one carefully and consider who the person is and what they’re expecting. Even simple emoji responses require thought. If you find yourself responding to hundreds of people daily and it becomes too intense, consider getting an assistant to help with responses while maintaining authenticity. The key is building trust through these interactions—when people exchange a few words and impressions with you, they come to trust you, which is the foundation of sales. Think of it as transforming warm traffic into hot leads through personal connection.

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Asked by synthesized from discussion · Answered by Patrick Shanahan and Mathieu Laca · art-marketing-podcast · 2018-01-24