Why do I keep hearing that I'm leaving sales on the table if I'm stuck at a certain revenue level?

When artists are stuck at revenue levels like $5,000, $20,000, $30,000, or even $70,000 annually and wondering why they’re going in circles, the overwhelming answer when you dig deeper is that they don’t do enough marketing during the biggest art-selling times of year. They don’t fully capitalize on these opportunities with a complete marketing plan. Yes, they might get a couple of sales during Black Friday or the holiday season, but they’re not executing a full strategic approach. This is a strategic problem, not a tactical website problem. The thing that will take your business to the next level isn’t some small tweak to your site - it’s solving this bigger strategic gap. You’re leaving sales on the table at the easiest times throughout the year. Fix this strategic issue and you’ll pull a much bigger lever for growth.

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Asked by an artist stuck at a certain revenue level · Answered by Nick · art-marketing-podcast · 2021-03-06