What are the key things that helped grow sales significantly in one year?

Three main factors drive significant growth: First, being much more consistent with marketing while maintaining consistent art production—treating both with equal discipline. Second, following a structured marketing calendar religiously rather than doing random tactics. Third, using automation tools to maintain consistency during busy or difficult periods. Additionally, going back through old work to improve photography and upsize images opened up new opportunities to offer quality prints of older pieces. Growing an email list and sending regular emails introducing new work also proved critical—aim for weekly emails when possible. The combination of consistency, structure, and leveraging tools to maintain momentum creates compound growth over time.

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Asked by an artist seeking to grow sales · Answered by Lindy Severns · art-marketing-podcast · 2025-02-07