How should I price and sell photography books as part of my business?

Books serve multiple purposes in your business. They’re essentially giant business cards — your website on wheels. They can be a lower-commitment way for customers to engage with your work initially. Consider them as a way to acquire customers and email addresses. Sell them through multiple channels: in your gallery, wholesale to other retailers, and online. Include marketing materials with each book, like a note and information about how any image in the book is available as wall art. Some customers buy the book specifically to choose which piece they want for their walls. Books complement wall art sales — when it’s in a book on the coffee table, they want to see it on the wall, and vice versa.

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Asked by a photographer considering publishing books · Answered by Mary Putt / Tom Putt · art-marketing-podcast · 2025-03-05