How do I increase book sales beyond just one-on-one conversations?

Send an email announcement to your contact list—especially people who already know your work, like former colleagues who respect what you did professionally. Since your book tells the story of how you got to where you are, these people are naturally interested. Also consider bundling the book with your artwork. Create package deals where buyers save money when purchasing a book with a print, making it a no-brainer offer. Ask early buyers to record short video testimonials about what they think of the book so far—these increase authority and make future sales easier. Consider hosting a signing event in your backyard or neighborhood, inviting neighbors and contacts, and pairing it with special pricing on artwork you want to move.

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Asked by an artist who published a memoir · Answered by Juan · Office Hours · 2026-06-30