How do I add clickable links to my Instagram Stories?

In Instagram Stories, look for the stickers icon (the square smiley face). Tap it, and if you don’t see the link sticker in the suggested stickers, search for ‘link.’ Add the link sticker, enter your website URL or landing page URL, then customize the sticker text to say something actionable like ‘Join Here’ or ‘Shop Now’ instead of showing the ugly URL. You can resize and position the sticker wherever you want. Make it very visible and obvious—consider adding a GIF of a moving arrow pointing to it so people’s eyes go straight to where they need to click. Remember, this link feature only works in Stories, not in Reels yet.

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Asked by an artist with a solo show opportunity · Answered by Indra · Office Hours · 2026-04-14