Why is offering low-priced merchandise actually powerful marketing?

Merchandise like stickers, mugs, and phone cases puts your art in front of people repeatedly when they’re not online—when you can’t otherwise reach them. A sticker on someone’s fridge gets seen every time they get a beer. A mug with your art gets seen 365 days a year. A phone case gets looked at 163 times per day by the average person. That repeated exposure is incredibly powerful advertising that keeps your work front-of-mind and associated with things people enjoy.

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Asked by an artist asking about using one key image · Answered by Patrick · Art Business Webinar · 2026-06-26