Why do some artists with large followings and great engagement fail to make sales during their events?

Even with a large following and insane engagement, tiny execution mistakes can kill sales completely. The details of how you run your promotion—your messaging, timing, offer structure, and presentation—matter enormously. An artist can have great engagement with people sharing and commenting, but make three major tactical mistakes that result in zero sales. Meanwhile, another artist with lesser inventory and working from their basement can sell out 15 pieces by executing the tactics correctly. It’s not just about doing marketing activities; it’s about doing them exactly the right way. The craft and execution details are everything.

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Asked by an artist with high engagement but no sales · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-02