If I've been stuck in a cycle of inconsistent sales for years, what's likely the root cause?

You can trace almost every case of prolonged struggle back to one thing: building an indirect business. If you’ve spent years chasing galleries, uploading to marketplaces, or depending on third parties for traffic and sales, you’ve been running in a hamster wheel. Some galleries pick you up, others drop you; shows come and go; platforms change their algorithms. You make a little progress, then lose it. The problem isn’t your art or your effort—it’s that your strategy was wrong from the start. You never owned your distribution, so you never built anything durable.

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Asked by an artist struggling with sales · Answered by Nick Friend · art-marketing-podcast · 2020-06-25