How many times should I go live when promoting a sale or collection?

For a major campaign like a Q4 sale, you could do five to seven live sessions—maybe even more. Don’t think of it as one big event. Think of multiple opportunities to engage your audience from different angles. You could do an unboxing over several sessions (showing just one or two pieces at a time), showcase different aspects of the work, talk about the packaging quality, highlight different product categories, or revisit pieces you’ve already shown. Each live session is another drumbeat in your overall marketing rhythm, working alongside your emails and social posts to create an omnichannel campaign.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-27