How can I use a marketing calendar to plan my social media content around sales and promotions?

Check your marketing calendar at the beginning of each month (first 2-3 days) to see what’s already scheduled. The calendar will show romancing posts, sales events, promotional codes, and timing using industry best practices. When you see a sale coming up in 1-2 days, create your own content (especially reels) that supports and promotes that sale. For example, if there’s a 3-day sale starting tomorrow, make a few 30-second reels mentioning the sale, the code, and that it’s sitewide. This way you’re ‘teaming up’ with the existing marketing schedule rather than creating your own from scratch or guessing at timing. The calendar tells you when to sell and when to focus on relationship-building content.

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Asked by an artist learning to coordinate content · Answered by Juan · Office Hours · 2026-05-19