What role does vulnerability play in successful social media marketing for artists?

The level of success on social media is directly proportional to how vulnerable and real you can be. People are sick of the fake, phony, polished content. When you talk about your struggles, what life has thrown at you, the real and mundane aspects of your existence, that authenticity resonates powerfully. Everyone has a tribe online, and being genuinely vulnerable is what allows you to connect with yours.

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Asked by a textile artist recovering from brain injury · Answered by Patrick · Art Business Webinar · 2026-06-26