How do I know if my art will actually sell before I invest a lot of time and money?

You validate your art by shipping it and letting the market tell you. You don’t know what you don’t know, and only the market can tell you if people want what you’re creating. This is why ‘just ship it’ is so important—you need to get your work out there to get real feedback. Don’t spend months or years perfecting and planning. Launch with what you have, see how the market responds, and then iterate based on real data rather than assumptions. The small wins you get from shipping will show you what’s working and what needs adjustment.

---

Asked by an artist unsure if their work will sell · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-17