How often do I need to post and market consistently? What if I get burnt out or life happens?

Think of your online presence as a retail art gallery. If you owned a physical gallery on Main Street, you’d keep it open 4-6 days a week because you have rent to pay. You would never walk up and flip the sign to ‘Sorry, closed for summer—artist got burnt out’ or ‘Closed for the next month—life happened.’ Yet that’s exactly what artists do with their digital marketing. They get burnt out, life happens, they work on other things, and they tell themselves it’s progress while avoiding the one thing that will actually move the needle. Your digital art gallery is no different from a physical one. You have to keep the doors open. That said, life does happen to everyone and burnout is real. If you can’t keep the doors open five or six days a week, then do Mondays and Fridays. Some weeks will be better than others, but you cannot close down for months at a time. You must stay consistent in your marketing—that’s fundamental to building a business.

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Asked by an artist struggling with marketing consistency · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-06-30