Why is coordinating multiple marketing channels more effective than relying on a single email or post?

Most artists think their single email or Facebook post is like Lionel Messi—that it will score all the goals on its own. But that ignores the opposing team: all the noise, distractions, holiday chaos, shopping, parties, internet, cat videos, everything competing for attention. One activity alone will lose. You need multiple players on the field working together as a team. Coordinate your email, Facebook (organic and ads), Instagram (organic, ads, and Stories), YouTube, phone calls, postcards—whatever channels you have. When they all broadcast the same message at the same time, they help each other break through the noise and you score more goals, meaning you make more sales. You’re at war for attention, and you need all your forces lined up and attacking together to win.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14