Should I discount my art for holiday sales campaigns?

Discounting is a personal choice and you should do what you’re comfortable with. While discounts are an important incentive that buyers have come to expect and can drive sales, if you’re philosophically opposed to discounting, you don’t have to do it. You can offer free shipping instead, or skip the discount entirely and just send the marketing emails. The most important thing is to take action and market your work during holidays. Try 5%, 10%, 20%, or whatever percentage works for your business model.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26