What's the most important thing to understand about working on my art business?

The most important thing is to identify which bucket you’re in and focus exclusively on what will get you out of that bucket. Don’t work on problems for buckets you’re not in. If you’re in Bucket One, focus only on validation—getting your work in front of strangers to sell. If you’re in Bucket Two, focus only on building marketing muscles and doing it consistently for years. Each bucket requires different focus, and working on the wrong things wastes time and keeps you stuck. Where you focus is absolutely everything—it’s the difference between a business that never stops growing and one that doesn’t grow at all.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22