Why is building my own email list so important?

Your email list is your most valuable asset. It’s a list of people who have expressed interest in your work, and you own it—no algorithm, no platform can take it away. You can market to these people for the next 10, 20, 30, 40, 50 years. If you rely on galleries, shows, or social media alone, you’re putting your eggs in someone else’s basket. When those channels disappear or change, you’re left with nothing. The artists who had their own email lists and websites in 2020 had record years. Those who didn’t were cut off and struggled. Build your email list starting now, and never stop.

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Asked by an artist asking about email · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-05