Should I open a physical gallery or retail space for my art?

A physical space can be a powerful step, but approach it strategically. Consider starting with a lower-cost warehouse or off-main-street location first as a stepping stone. This allows you to learn the retail business, test appointment-based traffic, and build cash flow before committing to expensive prime retail space. When you do move to a high-traffic location, be prepared for significant demands: higher rent, potentially being required to stay open seven days a week, and the full-time commitment it requires. Make sure you have sufficient revenue and cash flow—including from lower-priced items like books or prints—before taking on premium retail space.

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Asked by general audience · Answered by Jonah Allen / Patrick Shanahan · art-marketing-podcast · 2023-07-28