How much should I budget for Facebook and Instagram ads during a holiday campaign?

If you’re just getting started with a small email list, you can invest as little as $10-30 for a campaign, or up to $50-100 if you have a larger list. This is a relatively inexpensive way to test the technique. You’re typically paying per link click, but interestingly, people often see your ad and go open your email without clicking the ad at all, so you don’t even pay for that exposure. Start small to get your feet wet, then adjust based on results.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26