What is a realistic income goal for a solo artist or photographer running their own business?

A six-figure yearly income (at least $100,000 in annual sales) is both realistic and achievable for solo artists and photographers. This number works whether you’re running the business full-time or as a side hustle. There has never been a better time in history to reach this goal because you can control your own destiny, own all your customer relationships, and operate with minimal expenses—essentially drop-shipping product you don’t have to touch or ship yourself, all from your home. The business model is more accessible now than ever before.

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Asked by an artist setting income goals · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-17