If I'm already selling some work through my website, what should I focus on next?

If you’re already making sales directly—say $5,000 to $20,000 a year from your website—you’re on the right track strategically, but you’re likely not properly equipped. The next step is to make sure you have the right tools: a proper art gallery website that delivers an excellent customer experience, and a consistent, ongoing marketing solution. Many artists at this stage are using generic website builders that aren’t optimized for selling art, or they’re handling fulfillment themselves in chaotic ways, or they lack a marketing system. Equipping yourself properly will unlock much more growth and make the business easier to run.

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Asked by an artist already making modest sales online · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-24