Why should I personally engage with my followers and customers instead of automating or delegating it?

The interactions and learnings you get from direct conversations with your audience are far too important to farm out. As a marketer, your job is to understand the needs and wants of your customers and how to meet those needs. In today’s digital world, it’s easy to hide behind a website and social media updates, but you need to remember that behind every follower is a real human being—it’s a relationship. Like all relationships, you get out what you put in. By personally engaging, you practice understanding your audience, you get better at answering their questions, and you build genuine connections that lead to sales. These conversations challenge you to improve and give you invaluable market feedback you can’t get any other way.

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Asked by an artist considering their engagement strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-12