Should I have multiple social media accounts or focus on one?

Focus on one. You are the brand, and for the same reason you want one website, you want one social media presence. It’s easier to build, maintain, and grow one account than to split your attention and audience across multiple accounts. The exception would be if you have a very established business with significant revenue in one area, but even then, you can incorporate other aspects of your creative work into a single account strategically.

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Asked by an artist setting up social media · Answered by Patrick · Art Business Webinar · 2026-08-19