Should I care about likes, comments, shares, or reach on my social media posts?

No, don’t care about likes, comments, shares, reach, or any of those metrics - especially not in the short term, meaning the next three to five years of your business. These are just distractions that will pull you away from getting good at creating the various pieces of content you need. When you force yourself to be consistent with content creation, you’re going to learn to get really good at storytelling and marketing. Focus solely on the number of pieces of content you create per week. Judge how well you did on your marketing based only on this metric week by week. Everything else is noise.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04