Why do major retailers place low-priced items near the checkout, and how does that apply to selling art online?

Retailers place low-priced impulse items near checkout because they know customers are already in a buying mindset and more likely to add one more small purchase. These items are almost always cheaper than what’s already in the cart. Online, the same principle applies: offer a lower-priced add-on (a print, book, or accessory) right before or after someone buys a larger piece. It’s a proven way to increase revenue per transaction without pressuring the customer. You’re simply copying a retail tactic that’s worked for decades.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08