What's the long-term strategy I should be following to build my art business?

Your job is to build a bigger and bigger email list of people who might one day be ready to buy, and then market to them consistently all year long, every year, for the next 30 years. You never know when someone will be ready to buy—it could be when they move, buy a vacation home, get divorced and need to furnish an apartment, or any other life change. Because you’re marketing consistently, you’ll have an offer in the water when they do raise their hand and say they’re ready. No one is smart enough to time when that will be, so you just stay consistent. When you play this game correctly, you’re actually destined to win.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13