What evidence is there that live art shows actually work for selling art?

Live art shows have proven effective across a wide range of execution quality. Data shows artists achieving significant sales—some doing tens of thousands in revenue with dozens of pieces sold over just a couple of shows. Even shows that encountered major technical difficulties—poor audio, streaming errors, dropped connections—still generated sales. The consistent results across both high-performing and technically challenged shows demonstrate this is a viable selling method.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06