How often should I post when promoting a giveaway?

Post at least once per day with a carousel or reel promoting the giveaway. Additionally, post a story every day reminding people about it. Stories and posts serve different audiences—people who look at posts don’t necessarily look at stories and vice versa, so you need both. Stories are the easiest way to update your current engaged audience about what’s happening, while posts and reels help you reach new people and remind your broader following.

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Asked by an artist running a giveaway · Answered by Juan · Office Hours · 2026-04-09