How can I quickly gather feedback on my art to inform my business decisions?

Use frequent, low-friction methods to get constant feedback from your audience. One of the easiest tactics is running polls on your social media stories—it takes less than 60 seconds to set up. Post two prints and ask ‘Which style do you prefer, A or B?’ You can do this weekly or even daily. Elite brands ask their customers for feedback constantly, not just quarterly. The key is to make asking for feedback a regular habit. This approach is reflective rather than predictive—you’re gathering real data from real people instead of looking into a crystal ball and guessing. Stop predicting what will work and start doing things, then reflect on the results. That reflection, based on actual customer input, is what informs smart marketing decisions.

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Asked by synthesized from teaching · Answered by Taylor Ellerhoff (TE) · art-marketing-podcast · 2020-09-24