How can I create anticipation and engagement around my work-in-progress?

Show your work while it’s in progress and create an interactive experience. Record yourself mid-creation, show what you’re working on, and offer to share the finished piece with anyone who takes a specific action like leaving a keyword comment. This builds anticipation - people want to see how it turns out. It also creates a natural follow-up opportunity when you complete the work. You can then broadcast to everyone who engaged, sharing the finished piece and potentially announcing it’s available for sale or offering a special discount to your most engaged followers.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22