What does 'coordinated' marketing mean, and how do I execute it?

Coordinated marketing means all your marketing channels broadcast the same message, with the same imagery and language, at the same time. For example, when you send your sale announcement email, you also post the same message organically on Facebook and Instagram, create an Instagram Story about it, and run Facebook and Instagram ads—all on the same day, all with the same visuals and wording. Think of it as lining up all your horses before you attack. When everything fires simultaneously in a coordinated way, you break through the noise and actually get people’s attention. This is the only way to win the war for attention during the busy holiday season.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14