How can I make this email and ad technique systematic and repeatable in my art business?

Since you only have a limited number of major events per year - shows, sales, new series releases, workshops - once you learn this technique you can return to it again and again for each significant occasion. Create a template or system for yourself: know the steps to upload your email list, create the coordinated email and ad content, set your budget and duration, and launch both simultaneously. After you execute it successfully once or twice, you’ll have a proven playbook to pull out whenever you have something important to announce or sell. This makes it an efficient, reliable tool in your marketing arsenal.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17