Why do Facebook ads seem to work for other products but not art?

Selling art is fundamentally different from selling commodity products or impulse purchases. Art requires a longer sales cycle—people need to know you, connect with your story, understand your process, and build trust over time. Impulse products or novelty items can convert quickly, but art is a considered purchase that often takes months or years. You can’t compare art sales to someone selling tchotchkes or pants. The buying psychology is completely different.

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Asked by an artist comparing their results to other industries · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-09-01