How do I technically set up this campaign to target my email list on social media?

First, set up your advertising account on Facebook. Then upload your email list to Facebook to create a custom audience - this allows you to show ads specifically to people on your email list. Once that’s done, create your email campaign that will go to your list. Finally, create ads that will run to that same custom audience on Facebook and Instagram, coordinating the timing so both the email and ads go out together. The ads should be set up as link click campaigns, with links driving to your website or wherever you want people to go.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17