What is a call to action, and why should I include one in my reels?

A call to action (CTA) is a prompt that tells the viewer what to do next—like ‘Go to the link in my bio,’ ‘Comment below what you liked,’ ‘Share this with a friend,’ or ‘Follow for more.’ It gives people clarity and permission to engage, which boosts the performance of your content. CTAs don’t always have to drive sales; they can also encourage comments, shares, or follows, all of which help grow your audience and increase reach.

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Asked by an artist learning reels · Answered by Indra · Office Hours · 2026-06-23