What metric should I track to measure my marketing progress as an artist?

Track the number of conversations you had per month about your art. Most artists have no idea what this number is—if you asked them how many art conversations they had last month, they might say six. This is a great early metric because conversations are an essential step to art actually selling. By being more proactive with outreach, you could potentially multiply this number by 50 or more, which could really help move the needle in your business. It’s not about more posting or different post types—it’s about increasing meaningful conversations.

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Asked by an artist wanting to measure marketing effectiveness · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27