Should I mention in my follow-up discount email that I'll send a reminder before it expires?

Yes, absolutely mention that you’ll send a reminder. Include language like ‘I’ll send an email reminder before it expires, so don’t worry.’ This serves multiple purposes. First, it’s non-pushy and reassuring - they don’t have to remember or stress about the deadline. Second, and more importantly, it gives you explicit permission to email them again when the expiration approaches. While you technically don’t need permission, it’s a nice way to plant a marker in their mind and set expectations. When you do send that reminder two weeks before expiration, it won’t feel random or pushy because you told them it was coming.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-12