I captured over 100 emails at markets this summer. People are visiting my site but not buying. What follow-up emails should I send?

If they’ve already signed up and are browsing your site, they’re interested—just not ready to buy yet. You don’t need extra follow-up on top of your regular email marketing. They’ll hear from you through your scheduled newsletters, which keeps you top of mind. Only follow up with a personal email if you notice they’ve abandoned a cart with items in it—then you can offer a small incentive or reminder. Otherwise, let your ongoing email campaigns do the work. Over-emailing can feel pushy.

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Asked by a photographer selling at markets · Answered by Art Storefronts team member (Indra) · art-marketing-101 · 2026-07-20