What makes a good romance marketing email or post?

Good romance content is non-salesy — no discounts, no coupons, no ‘buy now’ calls-to-action. It’s just valuable, relevant content that your audience will enjoy. You might share stories, talk about your process, show new work, discuss inspiration, or provide insights. The content should include text and images. If you’re linking to more images or a blog post, that’s fine, but the primary goal is to provide value and stay top-of-mind, not to push for an immediate sale. You’re building the relationship and trust that will pay off when you do make an offer later.

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25