Should I show prices on my website or use the gallery method of hiding prices?

Always show prices on your website. Displaying prices gives visitors immediate clarity about whether your work fits their budget, which removes friction from the buying process and helps them decide whether to continue browsing. The old gallery method of hiding prices creates unnecessary barriers. Showing prices, including teasing prices on product listings, is a best practice that benefits both you and potential buyers.

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Asked by a photographer confused about pricing display · Answered by Juan · Office Hours · 2026-05-26