Should I focus on online marketing or in-person selling, and how do I balance both?

Don’t choose one over the other – do both and leave yourself multiple ways to win. Combine in-person events (shows, fairs, pop-ups), online presence (website, social media), commission work, partnerships (coffee shops, car washes, restaurants), and any other revenue channel that makes sense. Each channel feeds the others: in-person events build your email list, online presence drives people to your physical locations, partnerships create ongoing passive exposure. The artists who succeed are the ones who cultivate multiple revenue streams rather than putting all their effort into one channel.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2024-11-08