How do I use QR codes effectively for beach or outdoor photography sessions?

Plant a flag with a QR code at your shooting location so people can easily find and follow your work. However, recognize that QR codes alone may not capture email addresses for your own marketing. If you’re working with a third-party platform that provides QR code flags, you may need to supplement this by personally capturing contact information when subjects finish their session. Consider what the QR code links to—instead of just a gallery or website, link to something more engaging like the story behind the image or behind-the-scenes content. For installations in waiting rooms or public spaces, pitch QR codes as an entertainment feature for visitors, linking to image stories and videos, not just sales pages.

---

Asked by a photographer shooting in public locations · Answered by Derek Emge and Patrick Shanahan · art-marketing-podcast · 2024-09-06