Is it worth hiring a PR firm, and how do I find one?

You don’t necessarily need to hire PR help immediately—you can do a lot yourself by pitching media outlets strategically. However, if you do decide to hire someone, the best way is through genuine networking in your community. Attend charity events, contribute to local causes, and meet people who are well-connected in your city. A PR professional who already knows you and your work will be much more effective than a cold hire. Building these relationships organically—by being active in your community—often leads to the right connections when you’re ready.

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Asked by an artist asking about PR firms · Answered by Megh Knappenberger · art-marketing-podcast · 2023-08-10