I have a published book related to my art and want to use it as a lead magnet. How do I set that up and promote it?

First, update your website’s email signup popup to offer both a discount code (e.g., 20% off) and a free PDF copy of your book when someone subscribes. Get technical help to configure the automatic PDF delivery. Second—and this is critical—don’t just let that popup sit passively. Actively promote the value of subscribing at least once a week on social media. Create a video explaining what subscribers get: first access to sales, new work announcements, the discount, and the free book. Explain why the book is valuable. Repeat this messaging weekly because you’re constantly reaching new people. Most visitors won’t subscribe from a popup alone; they need to understand the value first, which comes from your content.

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Asked by an artist with a published book · Answered by Juan · Office Hours · 2026-05-05