Should I provide art to hotels and restaurants for free or require them to purchase it?

Providing artwork on consignment to high-end venues is often a smart investment, not a loss. Think of these placements as advertising rather than immediate sales opportunities. The exposure to high-net-worth individuals who frequent these establishments is extremely valuable. For restaurants, metal prints work well because they’re durable and easy to clean. Use QR codes on tags rather than physical card holders for a cleaner look. You’re investing in the prints and installation, but gaining access to an audience that would be extremely expensive to reach through traditional advertising. The brand association with prestigious venues also adds credibility when approaching other potential partners or collectors.

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Asked by an artist considering hotel placements · Answered by Patrick Shanahan and Johnny Adolphson · art-marketing-podcast · 2024-12-14