What's the importance of my collector list specifically?

Your collector list—people who have already purchased from you—is critically important. By selling direct, you know who these people are and can market to them in perpetuity. Send them Christmas cards every year, personalized emails from time to time, and give them special treatment. The size and health of your collector list (health meaning how often you interact with it) is the number one most indicative stat of how big your business is and how fast it’s growing. Collectors get first access to new work, special pricing, and VIP treatment. People love being collectors—it’s a unique group with special status. Treating collectors appropriately has an incredible impact. Make them feel special because they are—they’ve already proven they believe in your work enough to buy it.

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Asked by general teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-01-08